01
Start with the problem
Describe the current workflow, where it breaks down, and the cost in time, clarity, or experience.
02
Name the people affected
Include the application, organization type, role, industry, and audience that encounters the problem.
03
Define a successful outcome
Explain what a person should be able to accomplish and how you would know the change helped.
04
Add examples carefully
Share representative examples without including passwords, payment credentials, or unnecessary participant information.
05
How ideas are used
A submission helps inform product discovery and prioritization. It does not create a delivery date, scope commitment, or obligation to build a specific interface.